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Keurig Green Mountain- Bringing 2 Companies together
Brands engage, inspire and motivate. They represent a promise, connection, and an experience. Two big brands; Keurig® and Green Mountain Coffee®, have evolved dramatically since they were invented– both visually, are with the product. For the next phase of growth, They've seen the opportunity to reimagine their visual identities to create the strong passion and excitement that consumers feel for the brands. After months of imagining, creating, and testing, the refreshed Keurig and Green Mountain Coffee brands are ready for their showing!
Keurig needed a positioning that embraced the beginning of the Keurig brand – simplicity, quality, possibility, and personalization. To bring it to life, They created a world-class system brand with a distinctive identity and a memorable mark. The new Keurig logo represents the simplicity of choosing a pod and pressing a button. They believe there is joy to be found in the everyday.
Keurig needed a positioning that embraced the beginning of the Keurig brand – simplicity, quality, possibility, and personalization. To bring it to life, They created a world-class system brand with a distinctive identity and a memorable mark. The new Keurig logo represents the simplicity of choosing a pod and pressing a button. They believe there is joy to be found in the everyday.
Audio Interview with the inventor of Keurig!
The man who invented the K-Cup 20 years ago says he regrets it and can't understand the popularity of the product that is an environmental catastrophe.
John Sylvan worked at Keurig in the 1990s when he invented k-cups, which make a small mug of coffe from a plastic pod, originaly aiming this as offices. lt was based on the idea of having no fuss and being cheaper for the people who always went to Starbucks, or Dunkin' Donuts or any other big coffee chains in the mornings. John was surprised as the popularity of them, but unfortunately left the company in 1997, and selling it for $50,000.
Mr. Sylvan said to this day he is very surprised that they are this popular and that people still like them, because they are quite expensive
But how does Mr. Sylvan, make his own coffee? "I make a pot of coffee in the morning into a thermal carafe," he says. "Before I go to bed … I put the coffee and water in, and when I wake up there's a pot of coffee," he deadpans. "We throw away a lot of coffee but it's so cheap on a per-cup basis."
John Sylvan worked at Keurig in the 1990s when he invented k-cups, which make a small mug of coffe from a plastic pod, originaly aiming this as offices. lt was based on the idea of having no fuss and being cheaper for the people who always went to Starbucks, or Dunkin' Donuts or any other big coffee chains in the mornings. John was surprised as the popularity of them, but unfortunately left the company in 1997, and selling it for $50,000.
Mr. Sylvan said to this day he is very surprised that they are this popular and that people still like them, because they are quite expensive
But how does Mr. Sylvan, make his own coffee? "I make a pot of coffee in the morning into a thermal carafe," he says. "Before I go to bed … I put the coffee and water in, and when I wake up there's a pot of coffee," he deadpans. "We throw away a lot of coffee but it's so cheap on a per-cup basis."
This picture shows you how the K-cup works.
The lid is a air-tight seal to lock out oxygen, light and humidity and lock in freshness.
The hot water is pressurized and flows through at the ideal temperature and pressure.
The coffee grinds measure hoe much coffee or tea that you chose.
Advanced filter for maximum flavour extraction.
The lid is a air-tight seal to lock out oxygen, light and humidity and lock in freshness.
The hot water is pressurized and flows through at the ideal temperature and pressure.
The coffee grinds measure hoe much coffee or tea that you chose.
Advanced filter for maximum flavour extraction.
Interesting Facts
- Keurig Green Mountain corporation set a date of 2020 to make the K cups 100% recyclable.
- Polymer has micro plastics, which transport pollutants in aquatic environments and pose a potential hazard to wild life.
- We can break the K-cups down by using a mechanism that involves UV light. This process takes 50 years or more to break down.
- Keurig is recalling some seven million of single-serve coffee brewing machines sold in the United States and Canada between 2009 and last July because of reports of burn injuries. Article from December 24,2014.
- Polymer has micro plastics, which transport pollutants in aquatic environments and pose a potential hazard to wild life.
- We can break the K-cups down by using a mechanism that involves UV light. This process takes 50 years or more to break down.
- Keurig is recalling some seven million of single-serve coffee brewing machines sold in the United States and Canada between 2009 and last July because of reports of burn injuries. Article from December 24,2014.
Recycle-a-cup
The life of a K-cup
Let's look at the lifecycle of a k-cup.
- The plastic cup is produced from oil (oil is the raw material for plastic), in a factory that uses a lot of energy (contributing to global warming).
- The k-cup must then be lined with a coffee filter, filled with coffee, and then sealed with a plastic foil top, which requires more energy.
- The k-cup is then packed in a box board container (made from trees, which requires a significant amount of energy), and a number of box board containers are then packed into a corrugated cardboard box for shipping.
- The k-cup boxes are then transported by ship and truck from around the world to coffee distributors (requiring a great deal of fossil-fuel).
- The coffee distributors then transport the coffee to stores or offices (requiring the use of fossil-fuel).
- When the k-cups finally reach the consumer, they drop it in the machine, make one cup of coffee, and throw the k-cup garbage in the trash.
- But the story doesn't end there... the trash needs to be picked up by a garbage truck and transported to a landfill where it will remain and produce methane gas (a significant greenhouse gas contributing to global warming) as the coffee grounds cannot biodegrade due to the lack of oxygen.